Hotel Market Insight

Who Is Buying UK Hotels in 2026?

The UK hotel investment market attracts a broad range of buyer types, and understanding this landscape is important for owners considering a sale as well as investors assessing where they fit within it.

Institutional and Private Equity Capital

Institutional investors and private equity funds remain active acquirers of both branded and unbranded hotel portfolios, often seeking scale opportunities with clear repositioning or operational improvement potential.

Hotel Operators and Groups

Operator-led buyers continue to acquire individual assets and small portfolios that fit their existing brand and operating model, particularly where a sale and leaseback or management agreement structure can be accommodated.

Family Offices and Private Investors

Family offices and private investors are frequently drawn to well-located, individual hotel and aparthotel assets, particularly where there is scope for asset management or brand repositioning.

Matching the Right Buyer to Your Asset

Granya Capital works with hotel and aparthotel owners to identify which of these buyer types is best matched to a specific asset, and to run a targeted, confidential process accordingly.

Considering a Hotel Sale?

Granya Capital advises on confidential disposals of qualifying UK hotel and aparthotel assets.

Request A Confidential Disposal Assessment